5 Tips For An Unforgettable Name

Choosing the right name is one of the most important business decisions you can make.

Today’s crowded consumer market means the list of choices is growing faster than any new business can keep up with. Every year in the US, 6 million new companies and more than 100,000 new retail products are launched. Add in the rest of the world to this mix and that’s a lot in anyones book.

This makes it hard really to find an original name. You may want to seek some professional advice. But in the meantime, here are some pointers to get you started and help you achieve your ideal name.

You don’t get much time to inform your customers about your name. The trick is to create names that are easy to learn and remember. Your name must be different enough to attract attention. Would your firm’s name attract yours if you saw it for the first time? Is it short but different? Does in sound good?

Here are 5 tips for an unforgettable name, you must make it:

Suggestive – Use a name that evokes a positive brand experience. When Jeff Bezos named Amazon, he knew that the name was synonymous with enormous and free flowing.

Meaningful – A variation of “it does what it says on the tin”, your customers will immediately “get” what you’re about. Examples are easyJet and Kryptonite bike locks. Memorable and esy to remember. No one needs to stand behind you explaining what the name means, it’s self evident.

Visually Evocative – This is a great memory aid. Think about what the names Land Rover and Range Rover conjure up.

Original – It is important to stand out from the crowd and differentiate yourself. Quirky brand names like Ben & Jerry’s (ice cream) do this well. They are also personal and…

Emotional – You need to make an emotional connection. Perfumes (think Chanel Allure) often go down this route, for instance.