Why keeping close to your existing customers is more important than ever…
The most challenging task in running a small to medium size business is finding and keeping customers.
What do you need to do to ensure your customers remain loyal to your brand?…
In these difficult economic times, when you need to maximise your marketing spend, retaining your existing customers becomes even more critical for several reasons.
- Acquiring a new customer can cost five times more than retaining
- The success rate of selling to a customer that has already bought from you is 60-70% while selling to a new customer drops to 5-20%.
- Increasing customer retention rates by 5% can increase profits by 25-95%, according to research done by Frederick Reichheld of Bain & Company.
Make your customers feel appreciated
Staying in regular touch with your customers is critical to customer retention as it makes them feel appreciated and connected to your brand. Consistency of brand, messaging, and timing of these communications is vital to their success.
And that is why we have put together some Brand Loyalty Communication Packages to make it as easy as possible for you to keep in touch with your past and current customers every month. See our suggested packages opposite, but we can also design a bespoke package for you and your customers based on an agreed monthly fee. Regular communication activity that could be part of your package includes:
- E-newsletters
- Printed newsletters
- Periodic ‘touch emails’ with content of value
- Promotional emails with special customer offers
- Direct mail with special customer offers
- Exhibition graphics
- Content of value
- Blog posts
- Infographics
- Industry guides
- Reports
- Videos
- Animations
- Webinar content design
- Slide content design
- Graphics for social media
As mentioned, we can also create a bespoke service to suit your needs. Just get in touch to discuss your requirements.
NB: Fees will be collected monthly by direct debit. Any library photography or illustration required would be additional and invoiced separately. You can cancel the service anytime but must give 30 days’ notice. Subject to Breathe Creative’s Standard Terms & Conditions.
Your new inhouse creative team. Outsourced.
Brand Loyalty Communication Packages
Package 1
4 hours per month £340
- 2 touch emails
- 2 blog posts
- Social media graphics to promote posts (3 channels)
Package 2
6 hours per month £489
- 2 touch emails
- 2 blog posts
- Social media graphics to promote posts (3 channels)
- E-newsletter with three articles from info supplied. Breathe will edit content, design and build e-newsletters, and send them to your database
Package 3
8 hours per month £625
- 2 touch emails
- 2 blog posts
- Social media graphics to promote posts (3 channels)
- E-newsletter with three articles from info supplied. Breathe will edit content, design and build e-newsletters, and send them to your database
- A promotional email with a special customer offer
- Animated graphics for social media
- Content of value
One-off design projects
| Websites from | £1,250 |
| Brand design from | £500 |
| Startup packages from | £1,750 |
*ALL PRICING EXCLUDES VAT
TEAM+ design support subscriptions
| Half day per month | £340 |
| One day per month | £625 |
| Two days per month | £1,150 |
*ALL PRICING EXCLUDES VAT
t: 01491 575057
(Just ask for Geoff)
e: info@breathe4u.com
Our creative work. Why not add your project?
Case Studies… Start Your Project Now…
Your niggling questions answered
We try to be flexible and responsive to meet our client’s timeframes and can turn work around very quickly if needed. Normally a brand design will take around 10 working days to create a logo and brand style boards. Websites can vary as it depends on the specification but a typical site will again be around 10 working days.
Let us know your timeframe and I’m sure we will be able to accommodate you.
Our team is very experienced and we always strive to give a high level of service and professionalism to all clients large or small. Please look at our video and written testimonials from our clients which will hopefully reassure you.
We always try to be flexible to fit our client’s expectations and budgets. For new clients and website projects we do ask for a 50% payment upfront with the remaining 50% on completion once you are happy with the work.
Don’t worry we will ask you the right questions and get under the skin of your business to help you create a brief with the necessary input and information we will need. Designers work best when we understand the parameters we are working to.
We try hard to gain a deep understanding of your business and marketing requirements before embarking on any design work. We discuss things you like and things you don’t. Brands you admire and brands you really dislike. We analyse your competitor brands. We use this information to create intelligent design options for you to consider.
If having gone through this process you don’t like the design options we show you we will find out why and we will create new designs that resolve those issues until we get it right and you are happy with the result.
If you have a business then you have a brand. The question really is whether you want to MANAGE that brand to engage with your customers in the best possible way. If you don’t want to manage it you are leaving it up to the market and your competitors to manage it for you. Here at Breathe we will help you manage your brand to stand out in your market and communicate what makes you different effectively to your customers.
Yes. All the websites we build use the WordPress Content Management System. We make them as easy for you to update as we can. We can also give you training to make sure you and your staff can keep your new website current with the latest information.
We researched several content management systems and the prime reason we use WordPress is that it seemed to be the easiest for our clients to use and is safe and secure. It is also opensource free software that is being continually developed to make the most of the latest internet technology. It is fully customisable and flexible to use and is very SEO friendly to help your rankings in the search engines. There are many additional plugins that give varied options for added functionality.
We offer most formats, but the common ones tend to be: eps, ai, png and jpg. If there is a format you specifically require we will do our best to provide it.
This is optional and depends on the scope and requirements of the project. We certainly recommend having a brand manual but it does depend on whether there is available budget but we will discuss this with you at the proposal stage. We can create a very simple brand manual right up to a very sophisticated manual that includes every touch point with your brand including signage and vehicle liveries.
We usually recommend WPengine hosting. It’s good but a little more expensive than Ionos, GoDaddy or similar. WPengine give great support and backup when you need it. We will also work with any host you prefer.
Yes, we can arrange for you to chat to or email one of our clients, if appropriate, and you would like a reference before engaging us.
Please contact us with any other questions you may have
