Creating a visual language for your brand

Your company needs a strong and consistent brand in today’s market. This is essential to separate you from the competition. You need a strong visual identity that reflects who you are. Displayed consistently on all customer touchpoints. The visual language should include a strong font choice, colour palette, an image style and an impactful logo.

What is a visual language?

A visual language brings together the visual building blocks of your company’s brand. This includes the typography, colour scheme and shapes that your company will use to communicate with its target market. It provides consistency across the many different activities or ventures that your business is involved in. It also allows both online and offline communications to maintain a uniformed approach to branding.

Companies are judged on visuals more than ever before

Due to the ever-increasing reliance on technology and mobile devices, a visual language has become even more important for businesses. Consumers are increasingly using smartphones and tablets to view business websites or social media platforms. This means that a company needs to ensure that their branding places a strong emphasis on visual design.

Companies should move beyond the traditional branding of years gone by. They should focus on creating a strong brand by developing a brand language. This will maintain and increase their standing in the marketplace. This needs to include an emphasis on the composition of design elements across social media and on company websites. Other areas to look at are a focus on typography, imagery and colour schemes.

Customers are at the heart of what many companies do and they’re judged on the way that their brand is shared and represented. Especially in the age of social media and the internet.

Visual language is a key driver for success when ensuring that customers are targeted with the most effective methods. Companies should spend time creating a visual language to represent their brand in the best possible way.

If you want your company to stand out from the crowd contact Breathe Creative today.