Creative Packaging Design and The Benefits to your Company
Your product packaging represents your brand and your promise to deliver a quality experience. Creative packaging design is important whether your selling teabags or iPads as you want to stand out in your customers mind and on the shelf. Well-branded products can create an emotional connection that helps build a long-term relationship with the consumer.
52% of consumers say they would likely return to a company for another purchase if they receive products in a premium packaging.
Premium products are expected to come in premium packaging, using elegant, durable and unusual materials. Investing in premium packaging will esure your company benefits because consumers are more likely to share their experience. Sustainable packaging is also popular, so making your packaging from recycled materials and/or recycled materials will appeal to your customers.
90% of consumers reuse packaging boxes and bags after purchase.
Designing attractive packaging really pays off. Consumers are drawn to bold and attractive, this leads to more time looking at products while making purchasing decisions. Research suggests at least a third of product decision-making is based on packaging, along with personal preferences.
Businesses have reported a 30% increase in consumer interest when those businesses show attention to packaging.
Your packaging should offer the consumer an experience. This should reflect your brand and product positioning. A friendly brand should make consumers feel warm towards their product and take pride in it as if the brand was their own. Whilst a quirky fun brand may seek to appeal to consumers who want to stand out and be seen to be different. Being creative in your packaging design adds to the user experience and engages them in the packaging and your brand.
Almost 40% of overall consumers would share photos of packaging on social media. But only if the packaging was interesting or gift-like; this is a great opportunity for marketers.
Paid advertising online is often viewed as intrusive and annoying. Recommendations from friends however are often appreciated. Creative packaging can play a powerful role in social media referral campaigns. Packaging is more than just a container for your product, it can be a tool to build loyalty and bring in more business if it’s creatively designed and well made.