Politics Of Branding

Theresa May has called for a snap election in June. Let’s take a look at how each party brands themselves before casting our votes.

Reputation: Trust Me, We’re The Only Ones You Can Trust.

Branding: The oak tree is the national tree of Britain (apparently). It’s supposed to communicate tradition, stability and a more environmentally-friendly approach to politics. The Union Jack appeared in 2015 as they tried to stop voters defecting to UKIP.

Position: Brexit means breakfast. We’ll serve it hard-boiled with mashed yolk, mayonnaise, relish and mustard.

Reputation: When Possible Make A U-Turn, Then Turn Left.

Branding: The rose has been a symbol of anti-authority since the Middle Ages, and long associated with socialism. When asked why the rose doesn’t have thorns, Peter Mandelson allegedly replied “We have enough pricks in this party as it is.”

Position: You want Brexit? Free trains? Allotments everywhere? You’ll have it all! We’ll figure something out….

Reputation: Who Are They Again?

Branding: The ‘bird of liberty’ is a rather fitting symbol for the Lib Dems. Margaret Thatcher wasn’t so keen on it, however, calling it ‘as dead as John Cleese’s parrot.’ The Lib Dems may actually agree, having tried to replace it back in ’98. The best anyone could come up with was more like a road sign, which didn’t last long.

Position: We’ll keep holding referendums until we win!

Reputation: All The UK Is Equal, But Scotland Is More Equal.

Branding: It’s not an upside-down charity ribbon as you may have thought (could’ve fooled us). But is, in fact, an abstract thistle (the Scottish Flower) combined with the Saltire (St. Andrews diagonal cross from the flag). This makes sense of course, but their national animals a unicorn. We know they could do better.

Position: We’ll keep holding referendums until we win!

Reputation: Two Pints Of Lager And A Packet Of Crisps.

Branding: Subtlety wasn’t at the forefront of this design. Keep the pound! Might lack relevance now but the symbol is striking. They combine the colours of the major parties, red & blue for purple on a yellow circle. Meant to widen their appeal, unfortunately, it looks more like they’ve tried to redesign the Poundland logo.

Position: Leave the EU!….. Keep leaving the EU!….. Let’s rejoin the EU so we can leave all over again!

Reputation: Make Love, Not War.

Branding: The world is burning! Actually, it’s a sunflower, but with the threat of global warming, the likeness may not be an accident. Sunflowers are internationally associated with the Green movement. The inclusion of the planet makes its priorities clear. Sadly the design looks homemade, straight from a ’70s protest. However, the consistency of their branding is by far the best of any party. Clear brand guidelines that they stick to on all media. They’re clearly aiming for the big leagues, but will they make it?

Position: Protest Vote, Don’t Like Anyone Else? What Have You Got To Lose?

Do you think their brands deliver? What would you choose if you had your own political party? Let me know your thoughts and ideas. If you need help with your branding or any other marketing efforts, Breathe can give you a helping hand.