What are the Benefits of Having Good Packaging Design?
Many manufacturers think that product and performance are the most important aspects of their brand. They don’t understand that great packaging design can also play a vital role in their sales. It’s simple: humans are far more attracted to beauty than functionality. Just look at how Apple brands its products and packaging.
Packaging should be theatre; it should create a story, because it is this story that shapes our emotional connection to a product.Steve Jobs (Co-founder, chairman and CEO of Apple)
The aesthetics of your product’s packaging is almost as important as the product itself. Here’s how having great packaging design can boost your business:
How good packaging will raise brand visibility and customer interest.
Having a creative brand and packaging design gives your product super “shelf presence.” Great packaging is attractive, interesting and stands out from its competitors. If possible it should communicate its differentness and USPs (Unique Selling Propositions). This urges customers to pick your product over your competitors product. Your packaging should communicate necessary information about your company such as brand message, product information and uniqueness. By giving a great first impression, you ensure that your customer hears your brand message and point of difference loud and clear.
We’d like to express our thanks and gratitude to the team at Breathe Creative. The branding has given a quality product a real fighting chance at gaining immediate traction in what has become a highly competitive market place and we would have no hesitation in recommending anyone contemplating the possible attributes of effective marketing and branding to put their trust in Breathe… we are and continue to be thrilled by the results. Thank you Breathe.
Ian Orr Founder of Juicemeister
How packaging can help define your brand identity.
Good packaging should make clear what kind of brand you are. The packaging is responsible for your product’s first impression. It also needs to consistently reflect your brand’s identity. For example, if you’re an all-natural organics brand, your packaging should utilise earthy colours and eco-friendly packaging. This will not only stay in line with your brand identity, but also serve as a demonstration of it. This consistency of brand message will be more memorable to potential customers. And give them a feeling of confidence and familiarity as they explore your website and social media. Especially if your messaging and imagery stays consistent as well. Also the easy recognition will encourage customer loyalty to your brand, increasing sales in the long-term. See the case study above for how this can achieved.
How Breathe Creative will design the perfect combination of aesthetics and functionality for your packaging.
While the aesthetics of your brand’s packaging design should be a focal point, great functionality definitely counts too. It’s vitally important that customers receive well-packaged products, as products that are not packaged well are perceived as cheap and inferior, and worse, may turn into a customer service nightmare. Great product packaging should fulfil the basic requirement of protecting your product without sacrificing anything aesthetically, allowing your customers to feel like you’ve taken special care to ensure that they receive only the best quality items from your brand.
In summary, great packaging design is more than just placing your products in a box, it’s forging an emotional connection between your brand and the consumer. Do this well and it will sky rocket your brand to the top. You may also find our article The Benefits Of Excellent Web Design And Web Development of interest.
At Breathe Creative, we know that effective branding and packaging design can bring about tremendous success. Especially if it is aligned with your business aims. So if you want your brand to stand out on the shelf. Contact us so we can discuss the creative solutions that will deliver your business objectives.